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As a big percentage of other folks taking drugs like Mounjaro, Ozempic and Wegovy for weight reduction file eating much less processed meals and soda, researchers say meals and beverage firms are adjusting methods.
The result of a countrywide learn about carried out via the Arkansas Agricultural Experiment Station discovered that those weight-loss medication—referred to as glucagon-like peptide-1 agonists or GLP-1s—result in new food and drinks intake patterns, which underscore noticed adjustments in meals and beverage advertising.
The magazine Meals High quality and Desire printed the learn about beneath the identify “Characteristics and food consumption for current, previous, and potential consumers of GPL-1s.”
“We’ve already seen a shift in how food companies market their products,” mentioned Brandon McFadden, professor and Tyson Endowed Chair in Meals Coverage Economics with the experiment station and the Dale Bumpers School of Agricultural, Meals and Lifestyles Sciences.
“For packaged food companies, stock prices were going down while the stock prices for pharmaceutical companies that make these medications were going up.”
An instance of the shift, McFadden mentioned, now not lengthy after presenting knowledge on his analysis to a global target audience, a significant packaged meals producer got here out with a “meal in one” bar advertised to GLP-1 customers. Smoothie King had…
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Publish date : 2025-04-09 09:40:00
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