March 16, 2012: Apple introduces the third-generation iPad, its first pill to come back with a Retina show. Marketed as merely “the new iPad,” it’s extensively often known as the “iPad 3.”
“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” stated Philip Schiller, Apple’s senior vice chairman of worldwide advertising and marketing, in a press launch. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”
Boasting that stunning display screen and Apple’s then-swanky A5X chip with a quad-core graphics processor, the third-gen iPad rapidly turns into an enormous success. Disappointingly for patrons, it would solely cling round till October 2012. That’s the shortest lifespan of any iOS product in historical past, at simply seven months.
iPad 3 brings a Retina show to recollect
The arrival of the Retina show within the iPad 3 proved nice for consumers, who loved astonishingly crisp visuals on the brand new pill’s 9.7-inch display screen. Apple launched the Retina show with the iPhone 4 in mid-2010, making its arrival on the iPad each inevitable and extremely anticipated.
Actually, the iPad 3’s 264 pixels per inch was a decrease density than on the iPhone. Nevertheless, customers usually maintain iPads additional away from their eyes than iPhones. That meant Apple may persist with its “Retina” advertising and marketing time period.
The brand new pill additionally supported some fairly nice options. {Hardware} enhancements included a 5-megapixel digicam, HD 1080p video recording (with software-based picture stabilization), dictation and assist for LTE networks in North America.
Within the market, the system did very effectively, promoting 3 million items in its first three days. This represented the head of Apple’s dominance of the pill market. Apple manufactured greater than 60% of all tablets purchased throughout Q2 2012 worldwide. In contrast, Apple captures 52% of the worldwide market in 2025, in line with StatCounter.
iPad 3 disappointments
Not all the things in regards to the iPad 3 met with common acclaim, nonetheless. The unique iPad grew to become the fastest-selling new product in Apple historical past, and the second improved on that.
The iPad 3 marked the primary time Apple confronted a problem it continues to grapple with: How do you make a brand new iPad compelling each yr?
Some critiques took on the virtually begrudging tone you see with fashionable iPhone critiques. The reviewer is aware of the brand new system is barely higher than its direct predecessor. For that purpose, they will’t award the brand new mannequin a decrease mark. Nevertheless, they battle to get too enthusiastic about it. The iPad 3 was evolutionary, not revolutionary.
On the time of its launch, some prospects expressed disappointment that the iPad 3 measured thicker than its predecessor. (In any other case, it caught virtually precisely to the design of the second-gen iPad.) The truth that it didn’t include an A6 chip, as had been closely rumored, was additionally a little bit of a letdown.
No Siri for you
The largest criticism of all? Apple’s AI assistant Siri didn’t make it onto the system, regardless of having been marketed as an enormous promoting level of 2011’s iPhone 4s. The third-gen iPad arrived only a handful of months after Steve Jobs’ dying, so each Apple product was being scrutinized to attract out bigger factors about new CEO Tim Cook dinner‘s method to contemporary merchandise.
Finally, the best disappointment with the iPad 3 was simply how quick a lifespan it had. Apple debuted the fourth-gen iPad simply 221 days after the iPad 3 went on sale. The iPad 4 added the Lightning connector (making the iPad 3 the final iPad to assist the previous 30-pin dock connector), and featured Apple’s new A6X chip.
Did you personal an iPad 3? What are your reminiscences of it? Go away your feedback under.
Author : tech365
Publish date : 2025-03-17 00:12:55
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