The Shein, Manchester, United Kingdom logo in the United Kingdom on December 13, 2024. Temilade Adelaja / Reuters The Commission confirmed on Wednesday February 5 the launch of a survey against the Shein online clothing seller, suspected of not respecting the European law on consumer protection. Shein is considered an emblem of the social and environmental drifts of fashion at low prices. But the company has promised to collaborate with all stakeholders to respond to the concerns expressed. The platform, founded in China in 2012 and whose head office is now in Singapore, is suspected of not sufficiently fighting the sale of illegal products that do not meet European standards. Last June, the European Commission sent him a series of questions on this subject. The Brussels executive will coordinate investigations with the Consumer Protection Cooperation Network (CPC) which brings together the competent authorities of EU member states. Read also: article reserved for our Shein subscribers, infernal machine of the “fast fashion” read later Temu also in the crosshairs of the European authorities the opening of this procedure had already been announced on Monday by sources close to the file. In the event of proven violations, Shein could be inflicted fines by national regulators. In France, it is the general management of competition, consumption and the repression of fraud (DGCCRF). “Shein greets efforts that strengthen the confidence and security of European consumers when they make online shopping,” a spokesperson reacted in a statement, promising that the company was going to collaborate with the EU and governments nationals. Another e-commerce site of Chinese origin, TEMU, is in the crosshairs of the European authorities for similar reasons. At the end of October, the Commission had opened an investigation against this platform, suspected of acting insufficiently against the sale of illegal, potentially dangerous products. TEMU, which is experiencing a dazzling progression in Europe thanks to a broken price strategy, is the international version of the Chinese mastodon of Pinduduo e-commerce, born in 2015. It offers a plethoric choice of products: clothes, toys, decoration, Tools, high-tech… Read also | Article reserved for our subscribers why the European Commission opens an investigation against TEMU, Chinese online trade platform read later the world with AFP reuse this content
Author : News7
Publish date : 2025-02-06 00:12:23
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