Source link : https://mma-news.info/ufc-strengthens-russian-presence-with-match-tv-deal-and-star-studded-fights/
The UFC has renewed its partnership with Russia’s Match TV, persevering with one among its long-standing European media offers. The announcement, made in late December, confirmed that Match TV will solely broadcast 40 UFC occasions yearly, together with promotional content material and unique programming similar to UFC Countdown and UFC Related.
UFC and Match TV
The UFC first teamed up with Match TV in 2022, making this renewal vital, because it is among the few media preparations between a Russian outlet and a Western-based sports activities group to stay intact following Russia’s invasion of Ukraine. The deal highlights the UFC’s sustained presence within the Russian market, supported by the nation’s sturdy following of MMA and the presence of notable Russian UFC fighters, together with present light-weight champion Islam Makhachev.
The protection will kick off with UFC 311 on January 18, 2025, in Inglewood, California. Makhachev will defend his light-weight title towards fellow Russian Arman Tsarukyan. The occasion may also function a extremely anticipated battle between Russia’s Umar Nurmagomedov and Georgia’s Merab Dvalishvili for the welterweight title.
Match TV, a Russian sports activities channel owned by Gazprom Media, has been a key participant in broadcasting sports activities occasions since its launch in 2015. It covers a variety of sports activities, together with soccer, ice hockey, and System One, and goals to advertise sports activities and wholesome life in Russia.
In line with Match TV’s Basic Producer, Alexander Taschin, the renewed deal is a “gift” to MMA followers in Russia, the place UFC occasions that includes distinguished Russian fighters all the time draw vital consideration. Along with its protection in Russia, the brand new deal will lengthen to 9 different nations within the Commonwealth of Impartial States, a gaggle of former Soviet nations.
Russian fighters have turn into a dominant pressure within the UFC, with many reaching prime rankings and championship titles. Their success is basically attributed to their sturdy backgrounds in fight sports activities like sambo, wrestling, and judo. Fighters like Islam Makhachev, the present UFC Light-weight Champion, and Petr Yan, a former Bantamweight Champion, have made their mark with spectacular expertise.
Different notable names embody Alexander Volkov, a heavy-hitting heavyweight, and Magomed Ankalaev, a prime contender within the mild heavyweight division. Rising stars like Umar Nurmagomedov, Khabib’s cousin, and Sergei Pavlovich, recognized for his highly effective hanging, are additionally gaining consideration. Russian fighters are recognized for his or her work ethic and grappling experience.
David Shaw, UFC’s Government Vice-President of Worldwide and Content material, expressed his enthusiasm in regards to the renewal, stating, “Match TV has been a great partner for us over the years, helping us grow the sport and brand through their broad reach and deep, professional coverage. We couldn’t start 2025 better than with two title fights featuring Russian athletes at UFC 311.”
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Publish date : 2025-01-06 15:38:07
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