Employees of the Swiggy company, in a market in New Delhi (India), May 6, 2024. PRIYANSHU SINGH / REUTERS On motorbikes or electric scooters, the couriers of the new Indian e-commerce platforms offering ultra-fast deliveries slalom through at full speed on the congested roads of the megacities of the subcontinent. A kilo of carrots, mascara or even an iPhone 16, it is possible to have almost any product delivered in a record time of ten to twenty minutes. Read later Blinkit, Zepto, Instamart and Dunzo… These applications, whose use has exploded over the last two years, have revolutionized the way Indians shop in urban areas. They currently represent more than half of e-commerce sales in the food sector and this ultra-fast e-commerce market is expected to exceed $6 billion (€5.75 billion) in 2024. The value of Shares of Zomato, owner of Blinkit, have doubled this year and its competitor Swiggy, which owns Instamart, successfully went public in November. Before venturing into fast-paced e-commerce, Zomato and Swiggy first found success in home delivery of meals. The two Indian giants were thus able to rely on the customer data they had collected: who orders what, in which area and at what time – one of the keys to success. You have 76.99% of this article left to read. The rest is reserved for subscribers.
Author : News7
Publish date : 2024-12-31 06:09:14
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