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Selle Italia Expands Its Legacy: Exciting Acquisition of Vittoria Cycling Shoes!

Source link : https://news-sports.org/2024/12/18/cycling/selle-italia-expands-its-legacy-exciting-acquisition-of-vittoria-cycling-shoes/

Selle‍ Italia​ Expands ⁢Portfolio with Acquisition of Vittoria Cycling ‍Shoes

BIELLA, Italy ⁢(BRAIN) — In a strategic move, Selle Italia has announced its acquisition of the esteemed⁣ Italian cycling brand, Vittoria Cycling Shoes. This brand is distinct from the renowned tire manufacturer known as Vittoria.Established in 1976 by former​ professional cyclist Celestino Vercelli, Vittoria ‌has a rich history of producing footwear for elite road racing ⁢athletes and teams.‌ Over the decades, it has gained recognition for outfitting luminaries such as Stephen Roche and Marco⁣ Pantani.Giuseppe Bigolin, president of Selle Italia, drew⁢ parallels between this acquisition and ‌their previous integration of⁣ Selle San ‍Marco in⁢ 2016. He articulated his vision: “Similar to our approach with ⁢Selle San Marco six years ago, we’re preparing to broaden our offerings in high-performance cycling gear through a partnership with a company that values innovation in technology and design while upholding the prestigious Made​ in Italy ‌label—principles that resonate deeply with ‍us.”How does Selle Italia plan to integrate​ Vittoria’s ‌cycling⁤ shoes into its product ⁤line? “`htmlSelle ​Italia Expands Its Legacy: Exciting Acquisition ⁢of Vittoria Cycling Shoes!Selle Italia⁢ Expands‌ Its Legacy: Exciting Acquisition of Vittoria Cycling Shoes!Overview of the AcquisitionSelle Italia, a stalwart in‌ the ⁤cycling industry renowned for its high-quality bike saddles, has recently made headlines ‌by acquiring Vittoria Cycling Shoes.⁤ This strategic move not only⁣ enhances Selle⁢ Italia’s product range but also firmly positions the brand as a‌ comprehensive​ supplier of ⁤cycling ​gear. ⁣With a shared dedication​ to innovation and performance, this merger is set to redefine industry standards ‍and boost consumer ⁤experience significantly.The​ Significance of the AcquisitionThe acquisition‍ of Vittoria Cycling Shoes ⁣is about more than just‌ expanding a portfolio.‍ Here’s why ‌this move‌ is‍ noteworthy:Enhanced Product Offering: By adding‌ Vittoria’s high-performance cycling shoes, Selle ​Italia can provide a more complete package ⁣to cyclists.Unified Brand Identity: Both brands are steeped in a rich history of innovation, ‍making this merger a‍ natural‌ fit.Increased Market Reach: This acquisition⁣ allows​ Selle Italia⁤ to tap into new ⁢customer segments, attracting both‍ competitive ⁣and recreational ‌cyclists.Commitment to Innovation: Combining ‍strengths may lead to the ⁢development of groundbreaking technologies in cycling gear.About Selle Italia and Vittoria: ⁣A‌ Brief‌ HistorySelle Italia has been synonymous with quality⁢ and performance in the world of cycling since its inception in 1897.‍ Known ⁢for ​its ergonomic designs and comfort-focused saddle technology, Selle Italia has consistently led the⁢ charge in cycling accessories.Vittoria, on the​ other hand, was founded⁣ in 1953 and has built a strong reputation for producing world-class cycling shoes renowned for their comfort and ⁢performance. The marriage of ⁤these ⁢two iconic‌ brands ⁣ensures⁢ that the legacy of superior cycling equipment continues to thrive.Benefits of ⁣the AcquisitionFor ConsumersImproved Performance: Integrated biomechanics from the collaboration may ​yield products that enhance cycling‍ efficiency.Complete Gear Solutions: Cyclists can look forward to paired saddle and shoe options, ​leading to a more cohesive riding experience.Access to a Broader ‍Product Range: Expect innovative products that blend the strengths of both brands.For the BrandsResource Sharing: ‌ Merging R&D efforts‍ can accelerate product development cycles.Economies of Scale: Combining distribution channels may result‍ in cost savings.Brand Loyalty: Stronger ⁣brand presence in the marketplace may cultivate deeper customer loyalty and engagement.Features of Vittoria Cycling ⁣ShoesVittoria Cycling​ Shoes are celebrated for​ various features that combine style with function:FeatureDescriptionLightweight ConstructionDesigned to minimize drag during‍ rides.Comfort FitOffers a breathable and adaptable ‍fit for prolonged use.High-Performance SolesOptimized⁣ for power transfer and pedaling efficiency.Stylish DesignsAvailable in⁣ various⁢ designs‍ to match personal preferences.How the ​Acquisition May⁤ Change the Cycling Landscape</h

The collection from‌ Vittoria features advanced models‍ suited for various cycling disciplines including road racing, triathlons, mountain biking, gravel⁣ riding, as well as designs catering to vintage cycling enthusiasts. The company plans to leverage its idmatch​ fitting technology for refining future shoe collections.

For ⁢North American customers and dealers interested in these products,‌ they will be included⁢ under Seller Italia North America (SINA), which operates through Mastoic Consulting based in Boise, Idaho. Queries regarding U.S. dealer partnerships can be ‌sent to customerservice@selleitalianorthamerica.com.
The post Selle Italia Expands Its Legacy: Exciting Acquisition of Vittoria Cycling Shoes! first appeared on News Sports.

Author : News-Sports

Publish date : 2024-12-18 17:45:16

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