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Counter-Marketing Messages Reduced Intent to Drink Sugary Beverages

Source link : https://www.newshealth.biz/health-news/counter-marketing-messages-reduced-intent-to-drink-sugary-beverages/

SAN ANTONIO — While both health education-focused messaging and a counter-marketing messaging approach reduced adults’ intent to consume sugary drinks, the former invoked more perceived weight stigma among older adults, a randomized experiment showed. On a 1-5 scale with lower scores indicating less intention to consume sugary drinks, health education messages (2.53) and counter-marketing messages […]

Author : News Health

Publish date : 2024-11-06 16:22:32

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